Because Candy Beats Vitamins. Every Time.
One rigorously sourced, genuinely surprising idea per day
The Problem
Most educational apps pretend they're vitamins: something you'll choose if properly motivated. Attention doesn't work that way. It's governed by habit... by the pull of novelty, anticipation, and reward.
Novelty triggers dopamine. Anticipation builds craving. The right fact at the right moment delivers a hit that lingers all day.
The Redirect
The same machinery that can narrow a life can also enlarge one. The real question isn't whether we'll form habits. It's which habits we'll form... and what they'll make us become.
People don't check their phones hundreds of times a day because they're seeking wisdom. They do it because they're bored.
IdeaAddiction gives boredom something better.
The U.S. Navy has trained dolphins for military operations since the 1960s. They detect mines, locate enemy swimmers, recover lost equipment—their sonar is better than anything humans have built. They served in Vietnam and the Persian Gulf. The Navy keeps 70 dolphins in San Diego. They're the longest-serving marine mammals in uniform.
What You Get
No feed. No scroll. No endless stream. The limit is the feature.
Every fact sourced from serious scholarship. Public links, no paywalls.
Science, history, paradoxes, philosophy—written to land with force.
Two Ways In
One idea per day.
The discipline of anticipation.
Full archive. Unlimited access.
One time. No subscription.
Ideas are addictive.
Let's make that work for us.